Tuesday, 15 November 2016

5 REASONS WHY PEOPLE WILL BUY FROM YOU ONLINE

Online marketing requires more than getting listed in search engines and waiting for the money to roll in. Once you have a description of your target market, you can take advantage of Maslow’s Triangle to understand their motivation for buying. Advertisers have long understood the power of messages that address people’s emotional needs, taking advantage of a theory developed by humanistic psychologist Abraham Maslow in the late 1960s. You can do this, too.
According to Maslow’s hierarchy of needs, everyone has to satisfy certain needs before they can achieve their maximum potential. In marketing terms, people buy certain products or seek certain types of information to satisfy one or more of those needs. Of the five levels in Maslow’s Triangle, the bottom two levels (Physiological and Safety) are basic needs. The top three (Social, Esteem, and Self-actualization) are growth needs. At this point, people can find Web sites to satisfy every need in the triangle. Here’s a list of those categories along with a description of each :
Maslow’s hierarchy of needs

 1) Physiological Needs: This category covers air, food, water, sleep, sex, health, and shelter. To satisfy these needs, people might research homes online, look for apartments to rent, purchase apparel, arrange a grocery delivery, search for a dentist’s name, look for nutrition advice, or locate an oxygen bar.


2) Safety Needs: These types of needs include security items and information for times of emergency, social disorganization, or personal trauma. At this level, people might seek hotline numbers, fire or flood evacuation information, earthquake kits, fire extinguishers, car alarms, or GPS systems.

3) Social Needs: This category indicates our human cravings for caring and belonging, including products and services that make us more attractive to others. This need drives the appeal of popular social networking sites, as well as cosmetics, spa memberships, self-help books, hobbies, clubs, civic activities, churches and other groups.

4) Esteem Needs: This refers to an individual’s need for self-respect and respect from others. This need motivates the purchase of items like jewelry, fine wines, a monogrammed leather wallet, or a search for a Hummer dealer, all of which carry a sense of status, prestige and power.

5) Self-Actualization: This occurs when a person is able to take full advantage of his or her talents while being mindful of his or her limitations. So, in the same way, a sense of creative self-fulfillment may come from artistic, musical, educational, spiritual, or religious pursuits. Individuals with self-actualization needs might visit sites related to creative or spiritual pursuits, and they might buy books, music, classes, concert tickets or art.

We are a Patna based Freelance Digital Marketing Experts, working remotely across India. We believe in making advertising that sells and provide a comprehensive menu of services under one roof - advertising, branding, online marketing, blogging, admob, on-page & off-page seo, web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the client’s goods and/or services.

With our understanding of the Indian market, we look to engage, brainstorm & generate mutual guidance through regular communications on the business-specific topics.

Was the above information helpful to you? If yes, please do visit our site akashdigitalmarketer and leave your comments. You can follow us on our social network accounts too /akashdigitalmarketer for Facebook.

Sunday, 9 October 2016

Hire PPC Specialist - For Online Advertisements

Dear visitor, if you sell any product or service on web, You're the most welcome at this site. We are glad to tell we are the ppc expert. We provide you the real and targeted customers for your profession through our ppc services in low price.


PPC or Per Per Click

PPC stands for Pay Per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

PPC or Pay Per Click management is one of the most effective forms of Search Engine Marketing (SEM) used by web masters from to achieve quick results and high quality traffic for their websites. It is different from SEO as it is a paid program but it is highly result-orientated.



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Saturday, 24 September 2016

Free Ways To Promote Your Business Online

Every business owner wants to put their products or services in front of their potential customers. However, most of the traditional ways cost money and not everyone can buy Television Ad's when they are just starting up the business. But don’t worry as its still possible to successfully promote your business without spending a lot of money. I am sharing some marketing ideas to promote your business for free. These marketing ideas would not cost you money but require one time investment of your time. You can contact me for this but I will charge for the work.

Optimize Your Website for Search Engines
The first thing that people do when they are planning to buy something? They search for that product or service on Google. First they try to collect as much information as they can about the product and then they search for vendors who sell that product. So, if your website is not appearing in Google search, that means you virtually do not exist.
How can we fix this? Easy way is to hire someone who can optimize your website for search engine but even in that case you need to be aware of the process, otherwise you might end up getting penalized by Google. It's not very difficult to learn these techniques. Below are some links to get you started :
By reading these guides, you can tweak your website and rank higher on Google and other search engines. Even if you chose to hire an SEO agency, they won’t be able to fool you if you are aware of the process. It's my gurantee.

List Your Products in Business Directories
Buyers search for vendors in popular business directories. If you sell B2B products then add a free listing on IndiaMartTrade India and Indian Yellow Pages. These are popular business to business directories.
If you sell directly to customers, list free on Just DialAsk Me and Get It. These services offer mobile apps and attract huge traffic. You can list services as well on these sites for free.
If you sell Software then SoftwareSuggest is a very good directory. It lists softwares in various categories like HR, CRM, ERP etc. And you will get a good response from that listing.

List on Google My Business (Local Business Listing)
Google is making search personal and now displays results that are tailored for your location. For example, if you search for a McDonalds, it will show you the one in your city with a map. So, it has almost become mandatory for a business to get listed on Google Local.
Google has made it easy to add & manage your location on map. You can also manage your Google Plus profile from the same place. Just head over to Google My Business and claim your listing. If you don’t have a physical shop, you can even add your office location and give details about your business.

Use the Power of Social Media
We all know how our Prime Minister, Narendra Modi leveraged the power of social media to win Lok Sabha polls in 2014. New York Times even called him social media politician and Business Todays wrote a case study on his social media strategies.
To start with, you should create profiles on Facebook, Twitter and Linkedin. This will not only help you get more customers but you can engage them and get quality feedback from them about your products or services. ProfitBooks’ Twitter FaceBook page alone amounts for 20% of our total traffic.
Here is a good guide to get started with social media. Also check this tutorial.
Frequency of your posts is the key here. If you post regularly, you will gain popularity and loyal subscribers who can convert to your customers at a later stage. You can share your business updates or news related to your industry. Best way is to follow the influencers in your industry and monitor their activity. Ideally you should post twice a week on Facebook and 3-4 times a day on Twitter.

Questions & Answers
When people are stuck and looking to solve their pain point, they turn up to specific forums on Internet. QnA sites like Quora and Yahoo Answers are popular places where you can find new customers. People also post their questions on Linkedin Groups.
So how can you take benefit from it? Create accounts on these sites and start searching for your product or service. For example, I will search for ‘Accounting Software’ as I want to create awareness about ProfitBooks. You will get lot of questions related to your product. People might be asking about the top companies that sell this product or comparisons between different products and so on.
Start answering with the easy question and then move towards complicated questions. Again taking example of ProfitBooks, I searched for ‘Best Accounting Software‘ on Quora and got hundreds of questions around this topic. Then, I simply started answering and recommending ProfitBooks to users. We get a good amount of traffic every month via Quora.

Attend Networking Events or Meetups
Events/Expos/Meetups are the great places to expand your network and find new customers. Just search for “business events in (your city)” and Google with come up with list of upcoming events. Check AllEvents.in for events in various categories. Most of these events are free and attract customers as well as distributors/resellers/consultants.
Slowly, you will start to realize that people attend these events just to meet other people and the people you will meet there can turn into your customer. I had met one person in one these events and now that guy is our distributor.
Another site which I absolutely love is Meetup.com. In my city – Pune, lot of entrepreneurs, startup owners meet frequently using this site. I make it a point to attend as many meetups as I can during weekends. People coming to these meetups are open minded and are open to new ideas or partnerships.
You will be amazed to see the value you can get out of these events, so make sure you start attending these events on regular basis.

Showcase Your Profile on YouTube
Did you know that, more that Billions of videos are played on YouTube daily? This number is growing every passing day. So, it makes a whole lot of sense to upload a video about your product or service right away! Best part is, this video will appear in search results as well giving your product more visibility.
How to get started? First decide what you are going to create. For products, a 2 minute short demo will work great and in case of service, you can record a testimonial by a client and upload it. YouTube offers nice tools to edit the uploaded video. For example, you can add narration or music, trim video and do much more.
Remember to use product name or related keywords in the title and description of the video. Once you have uploaded multiple videos, you can create a channel for showcasing your products. If you come up with interesting content that can go viral, you will hit the jackpot and leads will flood your inbox.

Offer A Deal on Groupon or Coupon Dunia
Deal sites like Groupon and Coupon Dunia attract millions of users to their portals. So, if you can come up with a mouth watering deal, you can get good number of buyers at no cost.
This is how it works - You will contact Groupon and their executives will meet you at your office. Then, you have to agree on a good discount (more than 30%) and commission percentage that will go to Groupon. Once this is done, Groupon will do the promotion for you. They have a huge database of registered users. Process will be more or less similar in case of other deal sites.
Now the big question - Will offering heavy discounts affect my brand? Well, every big brand out there is offering discounts in the name of Diwali offer, Mother’s Day, Father’s Day and every small event you never cared about before. So relax and focus on getting customers.

Conclusion
There can be more than the above free ways of promoting your business. All you have to do is to think out of the box and be creative. Some of the tactics mentioned above will yield results instantly and some of them might take it weeks of months before you start seeing results. If you don’t have big bucks to spend on marketing, you have to invest your time to promote your business. I’ve seen lot of businesses that succeeded with ZERO marketing budget.

I hope you like this article. Do you have such idea? Feel free to share it with other readers in the comment box below!

Overview of this blog

Over the past few years, I have seen that Digital skills and technologies have become increasingly essential to all industries and areas of commerce and there has been a sustained surge in the demand for Digital experts or digital marketers to fill these vital gaps. The successful business must requires a successful marketing. In digital space "attention is our currency", we earn it, we spend it. Though as a Digital marketer, I'm here to guide you the best and reach your brand to the top level. We can drive more traffic to your sites within minutes. To get a Free consultation, on digital marketing contact me at akashshankar4u@gmail.com. If you're interested in working with me, please send an e-mail with the subject of what you're looking for or you can also fill the contact form which is available on the right hand side of this blog with your brief requirement including your name and e-mail address. And I would definately try my best to get in touch with you to the earliest.

Introduction to SEO SMO & PPC

SEO refers to Search Engine Optimization, is the process of optimizing a webiste so that people can easily find it via search engines like google, bing etc. It is  the process of getting traffic from the free Organic editorial or natural search results in the search engine result page or SERP. It seems difficult and confusing, but a simple analogy can make SEO easy-to-understand. SEO is like getting a job. You need to defined, goals such as a sale or sales lead, a great website, excellent inbound links and social mentions and a strong landing experiance.

SMO refers to Social Media Optimization, is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Whereas, PPC refers to Pay Per Clcik, it is also called CPC i.e. Cost Per Click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.