|Maslow’s hierarchy of needs|
Physiological Needs: This category covers air, food, water, sleep, sex, health, and shelter. To satisfy these needs, people might research homes online, look for apartments to rent, purchase apparel, arrange a grocery delivery, search for a dentist’s name, look for nutrition advice, or locate an oxygen bar.
2) Safety Needs: These types of needs include security items and information for times of emergency, social disorganization, or personal trauma. At this level, people might seek hotline numbers, fire or flood evacuation information, earthquake kits, fire extinguishers, car alarms, or GPS systems.
3) Social Needs: This category indicates our human cravings for caring and belonging, including products and services that make us more attractive to others. This need drives the appeal of popular social networking sites, as well as cosmetics, spa memberships, self-help books, hobbies, clubs, civic activities, churches and other groups.
4) Esteem Needs: This refers to an individual’s need for self-respect and respect from others. This need motivates the purchase of items like jewelry, fine wines, a monogrammed leather wallet, or a search for a Hummer dealer, all of which carry a sense of status, prestige and power.
5) Self-Actualization: This occurs when a person is able to take full advantage of his or her talents while being mindful of his or her limitations. So, in the same way, a sense of creative self-fulfillment may come from artistic, musical, educational, spiritual, or religious pursuits. Individuals with self-actualization needs might visit sites related to creative or spiritual pursuits, and they might buy books, music, classes, concert tickets or art.
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